Building a Web Site For Dummies®, 3rd Edition

Chapter 2. Pouring the Foundation

In This Chapter

Determining your site’s purpose Analyzing the audience Identifying your support needs Appealing to visitors Keeping your site lean

People argue about what the number-one factor in quality Web site design is, and they probably always will. Some say great graphics are the key. Others say worthwhile information is everything. Still others think that ease of use is the most important factor. I’m not so sure that there’s such a thing as a linear ranking for these kinds of things. After all, a good-looking site that doesn’t work well is useless. A site with a combination of good content and lousy graphics is nothing to crow about either.

In this chapter, I walk you through the fundamental things that you should consider as you create your Web site. And at the end of the chapter, I give you seven basic rules for creating Web sites that work. Take ’em with a grain of salt, and remember, you’re the ultimate judge.