8.1 Introduction
Imagine you are a business investor and want to invest in startup ventures which are likely to be highly profitable. What are all the factors you look for in the company you want to invest in? Maybe the innovativeness of the products of the startups, maybe the past success records of the promoters. In this case, we say the profitability of the venture is dependent on or associated with innovativeness of the products and past success records of the promoters. The innovativeness ...