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Business Communication, 2nd Edition
book

Business Communication, 2nd Edition

by P. D. Chaturvedi, Mukesh Chaturvedi
March 2011
Intermediate to advanced
352 pages
14h 30m
English
Pearson India
Content preview from Business Communication, 2nd Edition

Case Study: The Profile of an Effective Communicator

It’s not what you say; it’s how you say it—because personality always wins the day.

 

— Arthur Miller

[Sunday, 11:40 a.m. The showroom of Devox Sports Shoes & Sportswear in a posh market of a metro. Mr and Mrs Oberoi walk towards the showroom from the parking lot holding a box of Devox shoes. Mr Oberoi is an HR executive with a multinational company. He is dressed in a red t-shirt, a pair of long khaki shorts, and sandals. Mrs Oberoi is wearing a plain, light blue salwar kameez. She is holding a shopping bag and a small purse. Mr Oberoi enters the shop first as Mrs Oberoi decides to linger outside to look at the display windows. On entering the shop, he is greeted by Rahul, a young sales executive ...

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Publisher Resources

ISBN: 9788131718728