September 2013
Intermediate to advanced
620 pages
21h 19m
English
Crisis Communications Checklist
It’s likely you’ll need more than one type of communication plan. This checklist provides the generic elements to consider and you can modify, as appropriate, for each type of communication plan you need to develop. Therefore, this list refers to a single communication plan but should be used for all communications plans you need to develop.
Remember the three rules of crisis communication:
1. Tell the truth.
2. Appoint a single spokesperson.
3. Provide who, what, when, where, why, and how.
1. Define communications needs.
2. Develop communication plan objectives based on target audience (employee, customer, media, etc.).
3. Identify and detail triggers for activating the ...
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