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Business Decision Making, Second Edition, 2nd Edition
book

Business Decision Making, Second Edition, 2nd Edition

by Dr. Milan Frankl
January 2019
Beginner content levelBeginner
158 pages
3h 7m
English
Business Expert Press
Content preview from Business Decision Making, Second Edition, 2nd Edition

CHAPTER 1

What Are Heuristics?

(Rules of Thumb)

A rule of thumb (termed “heuristic” hereafter)i is a description of an informal or a formal problem-solving process not necessarily 100 percent reliable.

Vignette: The Merger Fiasco

As the CEO of a technology company, I had to consider a number of merger or acquisition opportunities. These were often potential avenues for sources of growth capital. I found these opportunities challenging. On one hand, their appeal was high because they implied significant infusion of additional operating funds, something my growing company was always in need of; controversially, those potential ventures could involve loss of control, or a cultural change with the transformation that would most certainly follow a ...

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Publisher Resources

ISBN: 9781948976381