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Business Decision Making, Second Edition, 2nd Edition
book

Business Decision Making, Second Edition, 2nd Edition

by Dr. Milan Frankl
January 2019
Beginner content levelBeginner
158 pages
3h 7m
English
Business Expert Press
Content preview from Business Decision Making, Second Edition, 2nd Edition

Notes

  1. Gigerenzer, G., U. Hoffrage, and D.G. Goldstein. 2008. “Fast and Frugal Heuristics Are Plausible Models of Cognition: Reply to Dougherty, Franco-Watkins, and Thomas (2008).” Psychological Review 115, no. 1, pp. 230–39.

  2. Kahneman, D., and A. Tversky. 1979. “Prospect Theory: An Analysis of Decision under Risk.” Econometrica 47, no. 2, pp. 263–91.

  3. Simon, H.A. 1990. “Invariants of Human Behavior.” Annual Review of Psychology 41, pp. 1–19.

  4. Slovic, P., T. Garling, E. Peters, and D. Västfjäll. 2006. “Affect and Decision-making: A ‘Hot’ Topic.” Journal of Behavioral Decision-making 19, pp. 79–85.

  5. Martin, R., and K. Christensen. 2013. Rotman on Design: The Best on Design Thinking from Rotman Magazine. Toronto, Canada: University ...

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Publisher Resources

ISBN: 9781948976381