July 2013
Intermediate to advanced
570 pages
29h 55m
English
(This case study is based on reports in the print and electronic media, and is meant for academic purpose only. The author has no intention to sully the image of the corporate or executives discussed.)
Biocon was established in 1978. As India’s leading biotechnology company, it has evolved over the past 30 years from an enzyme manufacturing unit to a fully integrated biopharmaceutical enterprise, focusing on healthcare. It applies its proprietary fermentation technologies to develop innovative and effective biomolecules in oncology, cardiology, diabetology and other therapeutic segments.
Biocon’s success has been primarily due to the company’s expertise to develop innovative ...
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