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Business Ethics, 2nd Edition
book

Business Ethics, 2nd Edition

by A. C. Fernando
July 2013
Intermediate to advanced
570 pages
29h 55m
English
Pearson India
Content preview from Business Ethics, 2nd Edition

Case Study

WIPRO LIMITED: AN EARNEST EFFORT TO CREATE AN ETHICAL ORGANIZATION

(This case study is based on reports in the print and electronic media, and is meant for academic purpose only. The author has no intention to sully the image of the corporate or executives discussed.)

COMPANY PROFILE

Wipro was established in 1945 as a small vegetable oil company by Azim Premji’s father M. H. Hasham Premji. Azim Premji joined Wipro in 1966 and transformed it into one of the largest product development and services outsourcing companies in the world. In 1979, he began developing his own computer and in 1981 started selling the finished machine, going on to become India’s top-selling computer maker in two decades. In 1984, Wipro attempted to break into ...

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Publisher Resources

ISBN: 9788131774342