July 2013
Intermediate to advanced
570 pages
29h 55m
English
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Case Study
DR REDDY’S LABORATORIES: COMMITMENT TO ALL-ROUND CORPORATE EXCELLENCE
(This case study is based on reports in the print and electronic media, and is meant for academic purpose only. The author has no intention to sully the image either of the corporate or the executives discussed.)
COMPANY PROFILE*
Dr Reddy’s Laboratories (DRL) was established in 1984 in Hyderabad by Dr Anji Reddy, a graduate in pharmacology and a doctorate holder in chemical engineering. Dr Reddy who had worked as a scientist in Indian Drugs and Pharmaceuticals Ltd (IDPL) established DRL to create and deliver innovative pharmaceutical healthcare solutions. DRL became a public limited company in 1985. In the following year, DRL had floated an IPO of equity linked debentures ...
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