Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Preface-2

Are you an entrepreneurial spirit?

yes ______ no ______

Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization?

yes ______ no ______

Are you trying to find innovative ways of doing business to replace old, outdated ones?

yes ______ no ______

If you've answered "yes" to any of these questions, welcome to our group!

You're holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. It's a book for the business model generation.

Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.

How do you imagine your organization's business model might look two, five, or ten years from now? Will you be among the dominant players? Will you face competitors brandishing formidable new business models?