Introduction

I wrote this book to offer a new approach to strategic thinking that is simple and powerful. With years of teaching strategy and working on research projects with a variety of industries, I find that the new center of gravity in the field of strategic management is the business model. It is a phenomenon that needs to be explained to students and managers from the holistic perspective of how companies do business. It is full of opportunities for students and managers to be analytical and creative, and make a difference in the actions and decisions of businesses because they understand their company’s business model. As a result, I wrote a unique book that lends itself to an interactive pedagogy rooted in student involvement as they ...

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