Business of Innovation

CHAPTER ONE

THE STRATEGIC IMPETUS FOR INNOVATION

SOME 59 MILLION YEARS AGO, a solitary triceratops pushed slowly through the heavy foliage of what is now southern Montana. She was beautiful—or she would have been to a male triceratops. At 26 feet long, with three prominent horns and weighing in at a svelte 20 tons, she was as desirable as a triceratops could be. But there were no male triceratops left. She was the last dinosaur, the very last of a great multitude of similar species that had roamed the earth for 140 million years. We don’t know whether she died of old age, disease, or loneliness. But she died nevertheless, and there were no more.

Paleontologists tell us that dinosaurs vanished because their environment changed. They are not sure ...