CASE 2
Karuturi Global Ltd.: Rosy Roti
This case study is based on our video interview of Shri Sai Ramakrishna Karuturi, Founder, Managing Director, Karuturi Global Ltd.
SYNOPSIS
Sai Ramakrishna Karuturi, Founder and Managing Director, Karuturi Global Limited, wanted to be different. When he ventured into floriculture, the business was still in its infancy in India. There were no organized players and business was tough, considering the highly perishable nature of flowers and inadequate storage facilities. The business was also very different from his father’s electrical cable business. However, his decision yielded excellent results; Karuturi Global Ltd is today the largest exporter of cut roses in the world.
In its pursuit of new avenues in ...
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