Cases in Corporate Strategy

Preface

Throughout our academic career, we came across a number of less celebrated Indian companies, who had been performing excellently. After further probing, we concluded that these companies, which had a humble beginning, had grown into large corporations in a short period of time. Moreover, they were using a variety of innovative strategies to grow and develop in the extremely competitive Indian and international markets. This encouraged us to write a book which would detail everything about those companies. We also took into account the fact that in India, we have a shortage of Indian case studies. Most of the available case studies are either written by western authors or are outdated. Our aim is to give readers an updated account of ...