September 2015
Intermediate to advanced
168 pages
5h 43m
English
Content preview from Cases in Corporate Strategy
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CASE 3
Essel Propack: The Packaging King
This case study is based on our video interview of Ashok Goel, Co-founder, Vice Chairman and Managing Director of Essel Propack Ltd.
SYNOPSIS
It’s not easy being the number one packaging company in the world. What is more difficult and challenging is to retain this position for ten years. But this is precisely what Essel Propack Laminated has achieved and has been growing from strength to strength ever since.i This company catapulted to this position by converting the entire market of aluminium tubes in India into laminated tubes and gaining global leadership by offering competitive laminate structure and driving cost efficiency.
Today, Essel Propack (EP) has operations in 12 countries with 24 factories, ...
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