September 2015
Intermediate to advanced
168 pages
5h 43m
English
Content preview from Cases in Corporate Strategy
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CASE 6
Emami: The homegrown FMCG warrior
This case study is based on our video interview of R.S. Agarwal and R.S. Goenka, co-founders of Emami Limited and Emami Group.
SYNOPSIS
How does one turn a borrowed investment of ₹20,000 in 1974 into a turnover of over ₹1,800 crore in a matter of three decades? The answer lies with childhood buddies R.S. Agarwal and R.S. Goenka, the founders of the Emami Group. They started off by selling women’s beauty products and eventually ventured into other sectors. With an aggregate group turnover of over ₹8000 crore, today the Emami group has invested in FMCG (Fast Moving Consumer Goods), newsprint, writing instruments, edible oil and cultivation, bio-diesel, healthcare, contemporary art, retail pharmacy, cement, ...
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