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Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks by Andrea Weckerle

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4. Who Are the Troublemakers?

A Pathetic Loser and Coward

Danny Brown, an award-winning blogger, marketer, and VP of Partner Strategy at Jugnoo, Inc., was having a leisurely Saturday with his wife and children. They went furniture shopping and afterward enjoyed a dinner out. But upon his return, Brown was inundated with emails and Facebook alerts about the most recent posts on his Facebook page and private messages he’d sent to friends. The information ranged from inferences that Jugnoo was having problems and that he was interested in finding other employment, to accusations that his wife had an affair with a colleague at the company and that they were getting divorced. The problem was that Brown hadn’t written any of this. His Facebook account ...

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