138 Collaborate: The Art of We
“Google Calendar is a great tool for us. It automatically adjusts times for
diff erent time zones, and it lets us see at a glance when people will or
won’t be online.”
It wasn’t so long ago when everyone had to be in the same building to
share information and knowledge, brainstorm ideas, and develop strate-
gies. However, the era when people working together on projects needed
to be just down the hall from each other has clearly passed. Today’s global
economy makes it likely that our colleagues, customers, and others with
whom we do business will be in widely scattered locations—and even in
very diff erent cultural settings.
Fortunately, modern technology makes it possible for collaboration to
occur even among people ...