
The Role of Technology and Social Media 147
• You want to build a knowledge base. If you want to keep team mem-
bers apprised of current developments in your industry fi eld, you might
use a wiki, to which employees contribute information. Be sure to assign
a gatekeeper who will delete old information so that the team can stay
up-to-date.
• You want to encourage the sharing of innovative ideas. Today’s busi-
nesses must be able to get their new ideas to market at an ever-increasing
pace. Blogs or forums can be useful for sharing, exploring, and improving
upon ideas.
• You want to be able to share information securely with team members
outside ...