book
Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs, 3rd Edition
by David J. Cichelli
November 2017
Intermediate to advanced
352 pages
7h 57m
English
Content preview from Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs, 3rd Edition
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Contents
The Power of Sales Compensation
Job Content—The Source of Sales Compensation Design
Sales Compensation—Paying for the Point of Persuasion
Sales Force Obsolescence and Sales Compensation
The Impact of Customer Relationship Management
2. Sales Compensation Fundamentals
Income Producers versus Sales Representatives
About Sales Compensation Concepts
Sales Compensation Design Elements for Sales Representatives
Target Total Cash Compensation
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