November 2012
Intermediate to advanced
1200 pages
78h 13m
English
Markus Jakobsson, Palo Alto Research Center
Alex Tsow, The MITRE Corporation
Note: This chapter is available in its entirety online at store.elsevier.com/product.jsp?isbn=9780123943972 (click the Resources tab at the bottom of the page).
This chapter focuses on identity manipulation tactics in email and Web pages. It describes the effects of features ranging from URL plausibility to trust endorsement graphics on a population of 398 subjects. The experiment presents these trust indicators in a variety of stimuli, since reactions vary according to context. In addition to testing specific features, the test gauges the potential of a tactic that spoofs third-party contractors rather than a brand itself. The ...
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