Connect

Acknowledgments

Writing a book is not an activity that you normally call a team sport. In this case, however, teamwork at its best is what made this book happen. As a team of three authors who live 10 time zones apart, we've had our share of virtual passes, kicks, catches, and misses as well as more than a few late night conference calls to cross the finish line. The rewards of close teamwork are unique. We are grateful to have had the opportunity to experience these rewards.

There are many we would like to thank for their support in helping us write this book. First, we would like to thank our colleagues at Sitecore. Many have helped directly and indirectly with answering questions, whiteboarding technical explanations, and tracking down sources. Your contributions have been invaluable. We would especially like to acknowledge those colleagues at Sitecore who played a direct role in supporting this project, as well as those who provided feedback for the manuscript. Thanks to Darren Guarnaccia, Mark Floisand, Mandhir Hazuria, Greg Baxter, Rick Byrne, Sarah McCabe, Beth Torrie, David Williams, Kim Elsass, and Michael Seifert.

We would also like to thank the Sitecore community. This includes customers, digital agencies, analysts, and fellow data-driven marketing geeks. One of the most interesting aspects of writing this book has been hearing the stories of how organizations and agencies use technology to achieve their objectives. The innovative ideas, different points of view, and ...