Further reading

J. Jonathan Gabay

Gabay’s Copywriters’ Compendium: The Definitive Creative Writer’s Guide

Butterworth-Heinemann, London, 2007; Elsevier, Boston, MA, 2006

Roy Peter Clark

Writing Tools: 50 Essential Strategies for Every Writer

Little, Brown & Company, London, 2008; CQ Press, Washington DC, 2008

Seth Godin

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Simon & Schuster, London and New York, NY, 1999

Richard Watson Todd

Much Ado About English: Up and Down the Bizarre Byways of a Fascinating Language

Nicholas Brealey Publishing, London and Boston, MA, 2006

Luke Sullivan

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

John Wiley & Sons, Hoboken, NJ, 2008

Denis Higgins

The Art of Writing Advertising ...

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