Further reading
J. Jonathan Gabay
Gabay’s Copywriters’ Compendium: The Definitive Creative Writer’s Guide
Butterworth-Heinemann, London, 2007; Elsevier, Boston, MA, 2006
Roy Peter Clark
Writing Tools: 50 Essential Strategies for Every Writer
Little, Brown & Company, London, 2008; CQ Press, Washington DC, 2008
Seth Godin
Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Simon & Schuster, London and New York, NY, 1999
Richard Watson Todd
Much Ado About English: Up and Down the Bizarre Byways of a Fascinating Language
Nicholas Brealey Publishing, London and Boston, MA, 2006
Luke Sullivan
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
John Wiley & Sons, Hoboken, NJ, 2008
Denis Higgins
The Art of Writing Advertising ...
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