Chapter 5. Creating a Personal Blog

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It seems a little redundant to talk about creating a personal blog, because in the beginning all blogs were personal. To have a business blog was anathema to bloggers. Making a blog that is all about “you” is what’s at the heart of personal blogging. You is in quotes because, as you’ve learned, who “you” are online really depends on how much or how little you want to reveal. Because this is a personal blog, it’s intended to reflect your beliefs, hobbies, family, essentially who you are.

I think many people dismiss personal blogs as less serious than “professional” or “business” blogs, but I think it’s just ...

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