Deanne Cheuk

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AFTER Rodrigo’s feedback

LOCATION

Henri Bendel Offices, New York, NY

EDUCATION

Curtin University, Australia; BA, Curtin University

EMPLOYMENT

Henri Bendel, New York, NY

DURATION OF REDESIGN

2 days

“I definitely think there’s a difference between designs that come from men and designs that come from women.”

“Let me guess. The designer before me was a guy?” Deanne asked. She instantly responded to the poster aesthetically and thought it felt young and masculine.

BEFORE Deanne’s feedback

Deanne and I met at the corporate offices ...

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