Critiqued: Inside the Minds of 23 Leaders in Design

Introduction

Design is limitless.

There are many ways to approach your work, to think about your audience, and to express a message. And there’s never one perfect design solution. This book takes you on a journey, meeting with 23 design leaders to see how they would approach a simple task: Create a poster to encourage people to wash their hands.

Throughout this journey I met with leading designers with my poster in tow. At each stop the designer critiqued the current version of the poster and talked about his or her design approach. I then redesigned the poster, based on our meeting, and traveled to the next designer with the new poster.

Meeting with each designer gave an inside look at how they approach their work, what process they use, and ...