Curation Nation: How to Win in a World Where Consumers are Creators

INDEX

About.com, 77–79, 257–258

Abrams, Dan, 42, 44–47

Abrams, Floyd, 45

Abu Dhabi Media, 41

Accidental curation, 156–157, 202, 205, 206

Acheson, Lila Bell, 25–26

Addis, Steve, 144–149, 158–159

Addis/Creson, 144–149, 158–159

AdSense, 142

Advertising, 45–46, 75, 94–97

AdSense fees, 142

affiliated marketing, 95

changes in, 146–149, 153–155

consumer conversations and, 53, 59–60, 148

on curated networks, 161–170

micronets and, 186–187

nature of commerce and, 251–252

sponsorships, 96

trends in, 248–249 (See also Brands and branding)

Advertising Age, 147

Adweek, 108

Affiliated marketing, 95

Affiliate Summit, 92

Aggregation, 20–22, 29, 30, 35–36, 39, 41, 49, 79–80, 102, 221–230

balance of power and, 224–230

criticism of, 69, 222–227

curation versus, ...