September 2020
Beginner to intermediate
176 pages
2h 20m
English
book
Customer Data and Privacy: The Insights You Need from Harvard Business Review
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
Content preview from Customer Data and Privacy: The Insights You Need from Harvard Business Review
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A STRONG PRIVACY POLICY CAN SAVE YOUR COMPANY MILLIONS
by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier
Cyberattacks are on the rise, with over 1,000 data breaches occurring at U.S. organizations in 2016 alone, most often through hacking or external theft. And it isn’t only violated firms that are hurt by these incidents. Studying hundreds of data breaches, our research has found that data breaches sometimes harm a firm’s close rivals (because of spillover effects) but sometimes help them (because of competitive effects). We also found that a good corporate privacy policy can shield firms from the financial harm posed by a data breach—by offering customers transparency and control over their personal information—while a flawed ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.