Customer Data and Privacy: The Insights You Need from Harvard Business Review

 

Introduction

TRUST

The New Competitive Advantage

by Timothy Morey

Imagine you’re a parent taking your teenage daughter to a beach volleyball training session. As you’re getting ready to leave the house, you ask Alexa about the weather. You punch the address into Google Maps to check traffic conditions; your Tesla Model 3 knows where you’re going and who’s driving. En route, license plate scanners assess tolls and track your progress. On arrival, you pay for street parking with the ParkMobile app and use the Starbucks app to pick up coffee. You’re not even two hours into a Saturday morning and already Amazon, Google, Tesla, the local government, AT&T, a parking app provider, Starbucks, Apple, and a payment provider know where you are and ...