September 2020
Beginner to intermediate
176 pages
2h 20m
English
by Thomas C. Redman and Robert M. Waitman
Companies have had little compelling reason to embed privacy considerations deeply into their larger business strategies. Consumers say they care about privacy, but few have placed any real value on protecting their data. While many privacy laws call for severe penalties, it appears that actual fines will be considerably lower and only the worst offenders will be affected. The costs to fully meet all privacy requirements can also be quite high for most companies.
On the other side of the ledger, sharing consumer data or using it in targeted marketing campaigns, to train algorithms, and so forth, offers outsize potential. Indeed, not exploiting ...
Read now
Unlock full access