September 2020
Beginner to intermediate
176 pages
2h 20m
English
book
Customer Data and Privacy: The Insights You Need from Harvard Business Review
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
Content preview from Customer Data and Privacy: The Insights You Need from Harvard Business Review
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8
HOW BLOCKCHAIN CAN HELP MARKETERS BUILD BETTER RELATIONSHIPS WITH THEIR CUSTOMERS
by Campbell R. Harvey, Christine Moorman, and Marc Toledo
Blockchain has important implications for marketing and advertising. But according to The CMO Survey, only 8% of firms rate the use of blockchain in marketing as moderately or very important.1
Blockchain technology is not well understood and is subject to a lot of hype. This combination creates a natural barrier to entry and has likely caused marketers to take a wait-and-see approach. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. Like digital platforms, social media, martech, fintech, and numerous ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.