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Customer Data and Privacy: The Insights You Need from Harvard Business Review
book

Customer Data and Privacy: The Insights You Need from Harvard Business Review

by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
September 2020
Beginner to intermediate
176 pages
2h 20m
English
Harvard Business Review Press
Audiobook available
Content preview from Customer Data and Privacy: The Insights You Need from Harvard Business Review

 

About the Contributors

ABHISHEK BORAH is an assistant professor of marketing at INSEAD, with expertise in generating customer insights from unstructured data, computational linguistics, and how firms can manage brand crises such as product recalls and data breaches. He is a Marketing Science Institute (MSI) Young Scholar and has published in premier academic journals in marketing and strategy.

ANDREW BURT is chief privacy officer and legal engineer at Immuta.

KEVIN COCHRANE is chief marketing officer of SAP Customer Experience.

DANIEL DOBRYGOWSKI is head of governance and policy for the World Economic Forum Centre for Cybersecurity, where he advises on strategy, law, and policy around cybersecurity issues. His research areas include privacy, ...

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Publisher Resources

ISBN: 9781633699878