May 2024
Beginner to intermediate
452 pages
11h 32m
English
In this chapter, we will attempt to cover the fundamentals of marketing analytics as a role and discipline. As a marketing analyst, you are faced with common questions during your day-to-day activities. For example, “How did this campaign perform?” or “How can you optimize your budget to achieve a result?”.
In this chapter, we will break down the types of analytics (from descriptive to prescriptive), the value they add to a business, and the questions each of them answers.
You will learn about the following topics: