May 2024
Beginner to intermediate
452 pages
11h 32m
English
Customer Lifetime Value (CLV) is a forward-looking approach that allows analysts to estimate the value and profitability of customers. CLV equals the net present value of the future cash flows from a customer. It is used to estimate the value of a customer over the entire relationship with a company. It is used for customer profitability, segmentation, targeting and retention strategies, customer divestment, promotions, advertising, and pricing campaigns.
In this chapter, we will cover the following topics:
By the end of this chapter, you will ...