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Everything I Needed to Know about Web Community I Learned in High School Algebra Class
The Web Is Different
Defining the Terms
What to Expect from This Book
Who I Am
Is This Trip Really Necessary?…What to Know Before You Begin
Bad Reason #1: “Because It’s Cool!”
Bad Reason #2: “Because We’ll Get Free Content!”
The Good Reasons
All Systems Go: Adding Community Features
Who is your audience?
Creating valuable content
Ready for Your Close-up?
Content Comes First…Give Your Community Something to Talk About
The Well Is Dry
You Get What You Give
The Power of Personal Stories
Content That Works
Content with Content ...
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