May 2017
Intermediate to advanced
348 pages
7h 53m
English
Content preview from Designing BotsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. Engagement Methods
Gravitation is not responsible for people falling in love.
—ALBERT EINSTEIN
ONE OF THE VANITY metrics of the mobile app ecosystem is installs of apps versus uninstalls of the same apps. While this is a suboptimal method of measuring success in the mobile world, mainly because it does not tie in to business objectives or to engagement, this metric is completely useless in the bot ecosystem. Most bots do not get uninstalled; they get abandoned, forgotten... sad.
Dr. Jacob Greenshpan presented a theory in which he compared couples’ relationships and our relationships with mobile apps:
You install the app—not sure if it is the right fit for you.
You love it—it is amazing and it has no faults.
You become proficient with it—you come to learn the good and bad in the app.
You grow tired of it—the faults are growing, or boredom kicks in.
You install another app and fall in love with it.
You uninstall the original app.
While this might be an extreme analogy, it usually generates a lot of nodding when I mention it in lectures. The analogy might even be more accurate when it comes to bots. It is hard to stay emotionally detached from all but the most utilitarian bots, and most people use strong feelings and words when they describe bots.
Dr. Greenshpan had a few tips for a good app–user relationship that can apply to bots:
Create a great first impression—make the other side fall in love.
Keep on adding value—value wears off.
Continue evolving your design—users like to be slightly ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.