Index
OA: Online appendix
OC: Online chapter
A
ads
best practices, oa9–oa10
borders, 88
control, 103
design, 103
hosting, 99
no search results page, 15, 103–106
SERP
relevance, 98
specificity, 103
style, 98
text, 104
toxicity, 94
AI. See artificial intelligence
Ajax
carousels, 191
Alertbox, 6
alpha TV, 295
alphanumeric string correction, 40
Amazon Mobile, 265
Amazon Remembers, 263
Amazon.com, 55
aspirin, oc3
carousels, 192
categories, 176
content, 190
filtering, 115
groups, 189
help landing page, oc8
hierarchical breadcrumbs, 203
historical breadcrumbs, 199
item-to-item collaborative filtering, 248–253
no search results page, 11, 13
numeric sliders, 136
partial match, 13
relevance, 251
sorting, 158
Status Bar Drop-Down Menu, 277–278
Ambient Findability (Morville), 243
AND
keywords, 231
search engines, 104
Any, 136
Ariba Discovery Network, 199–200
artificial intelligence (AI), 317
aspirin, oc2–oc4
attributes
breadcrumbs, 199
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