CHOOSING THE RIGHT SEARCH RESULTS PAGE LAYOUT
Using Liquid Layouts PAGE 52
Using Fixed-Width Layouts PAGE 54
Optimizing for Your Best Customers PAGE 56
Handling Margins in Fixed-Width Layouts PAGE 57
Your layout decisions for search results pages will have tremendous impact on user experience (UX). For instance, choosing the right width for search results is important, and the optimal width for search results may be a great deal narrower than some people using big monitors would believe.
Figure 3.1 shows a Starbucks search results page made virtually unusable through some very poor page layout choices. At a screen resolution of 800 × 600 pixels, most of what you see is the left margin of the layout and a large logo.
Although there are many ways to use horizontal space on search results pages, you can generally distinguish between liquid and fixed-width layouts. Each style of layout offers a unique set of challenges and opportunities.
USING LIQUID LAYOUTS
In a liquid layout, the width of the search results on a Web page shrinks and expands to fill the available space as a user changes the screen resolution or the width of the browser window. Not surprisingly, many top sites such as Google effectively utilize liquid layouts to create top-notch user interfaces that perform well at any screen resolution or window ...