February 2011
Beginner
250 pages
4h 36m
English
Overview
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
Turns the mystery of creativity into a simple-to-use process
Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
#8New York Times Bestseller (Hardcover Business)
#2Wall Street Journal Bestseller (Hardcover Business)
#9Wall Street Journal Bestseller (Hardcover Nonfiction)
#9Washington Post Bestseller (Nonfiction Hardcover)
#1USA Today Bestseller (Money)
#10Publishers Weekly Bestseller (Nonfiction)
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