Chapter 3. Defining the Creativity Challenge


In the long run, men hit only what they aim at.

 --henry david thoreau

The first step of the Disciplined Dreaming process is to define your Creativity Challenge—the specific problem you want to solve. As the old saying goes, "You'll never hit a target you cannot see." The more clearly and thoroughly you detail your Creativity Challenge, the more effective you'll be at resolving it. Think of your Creativity Challenge as the image on the box cover of a jigsaw puzzle. Without that image, you would have an extremely difficult time solving the puzzle. By studying it, you know exactly what the solution will look like, and you can determine specifically how to connect the pieces before you to achieve the solution. ...

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