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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner

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Chapter 10. Bringing Your Ideas to Life: The Launch

 

Man who says it cannot be done should not interrupt man doing it.

 
 --chinese proverb

Now that your whiteboards are filled with ideas, it's time to choose the best ones and put them into action. Great ideas are worthless unless they are brought to life. But how do you sort the good from the bad? How do you determine which ones to back and which ones to toss? How do you define success and measure the value you've created? Welcome to step 5 of the Disciplined Dreaming Process: Launch.

This phase of the process calls for a return to whole-brain thinking: reuniting your left-brain strengths with those of your right brain. It's time to bring back some business rigor to help launch your creative ideas—to ...

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