Chapter 9. Igniting the Sparks of Creativity: The Eight Most Powerful Techniques

 

I can't understand why people are frightened of new ideas. I'm. frightened of the old ones.

 
 --john cage

Jazz masters aren't alone in their search for multiple paths through the creative process. In the ancient military strategy book A Book of Five Rings, Japanese swordfighter Miyamoto Musahi advised to "Never have a favorite weapon." When it comes to generating great ideas, the same concept applies. Artists master different techniques. Great chefs can prepare meals in many styles. Venture capitalists understand dozens of different approaches to structuring their investments. The most effective warriors, jazz musicians, and business leaders have a variety of ...

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