Appendix

Horizon-Scanning and Scenario-Thinking

Leaders must be diligent about scanning the edges of markets, across macro and micro vantage points to detect weak signals (megatrends) to stronger signals (actionable outcomes). Numerous business cases detail the missed signals by major companies that led to their eventual demise. So there is no need for this book to placate leaders by softening the message. In fact, I repeatedly stated the price of postponing digital transformation could be extinction and missing a disrupter in the Pattern of Disruptions could stall large incumbents. Even without the threat of gloom and doom, setting an actionable vision for scanning and screening opportunity areas is simply good business acumen.

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