What People Are Saying
Early Reviews
Ms. Johnson’s new theory of disruptive innovation, called DICE (Disruptive Innovation Customers’ Expectations), is a natural successor to the foundational work done by Clayton Christensen, Larry Downes, and others. In her clear and concise book, she synthesizes the teachings of prior works and shows how her DICE Theory extends those teachings by uncovering patterns in the life cycle of innovations. Johnson’s DICE Theory will be key in helping the business managers and innovation leaders detect and predict disruptions, especially in the realm of digital transformations. —Spencer Pugh, Vice-President, Research and Development, Michelman (retired)
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