PRINCIPLE 6
Master the Art of Subgrouping
Why can’t we all just get along?
–RODNEY KING, commenting on riots that followed his beating by police on the night of March 3, 1991
Not long after World War II, a German refugee psychologist named Solomon Asch did a series of legendary group experiments. Asch imagined that an individual in a group faced with an obvious choice will choose correctly no matter what the others do. How wrong he was! He presented student volunteers with a line drawn on a card. They were asked to select an identical line from another card with three lines, two of them of different lengths. All but the “subject” were briefed in advance to give wrong answers. The subject disagreed repeatedly, becoming more agitated and uncertain. ...
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