Chapter . Introduction Read Me First: Throat Clearing and Disclaimers

 

Is this trip really necessary?

 
 --SLOGAN ON WORLD WAR II POSTERS ENCOURAGING GAS RATIONING

When i started telling people that i was writing a book about how to do what I do, they all asked the same thing: “Aren’t you afraid of putting yourself out of a job?”

It’s true, I have a great job.

  • People (“clients”) send me proposed page designs for the new Web site they’re building or the URL of the existing site that they’re redesigning.

    Introduction Read Me First: Throat Clearing and Disclaimers

  • I look at the designs or use the site and figure out whether they’re easy enough to use (an “expert usability review”). Sometimes I pay other people to ...

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