Skip to Content
Don’t Make Me Think!: A Common Sense Approach to Web Usability
book

Don’t Make Me Think!: A Common Sense Approach to Web Usability

by Steve Krug
October 2000
Intermediate to advanced
208 pages
3h 44m
English
New Riders
Content preview from Don’t Make Me Think!: A Common Sense Approach to Web Usability

Chapter 4. Animal, Vegetable, or Mineral?: Why Users Like Mindless Choices

 

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

 
 --KRUG’S SECOND LAW OF USABILITY

Web designers and usability professionals have spent a lot of time over the years debating how many times you can expect users to click to get what they want without getting too frustrated.[1] Some sites even have design rules stating that it should never take more than a specified number of clicks (usually three, four, or five) to get to any page in the site.

On the face of it, “number of clicks to get anywhere” seems like a useful criteria. But over time I’ve come to think that what really counts is not the number of clicks it takes ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

Steve Krug

Publisher Resources

ISBN: 0789723107Purchase book