image1Little Things Mean a Lot

Two consultants vied for a single lucrative client. To make the final call, the potential client had a business lunch with each contender.

Candidate A dressed for the lunch in khakis, brown tassel loafers with argyle socks, a casual sport jacket sans tie—a notch below that of his dining companion. He kept a laser focus on discussion of business matters during the entire lunch meeting. In his follow-up, he kept equally focused on getting business answers to all that had been presented and discussed at lunch.

Candidate B dressed a notch above his potential client in a well-tailored suit. Candidate B recognized his challenge ...

Get Don’t Take the Last Donut now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.