Acknowledgments
How fortunate I feel not only to have lived my dream of building a billion‐dollar business, but now to be able to add the title of author to the list of those realized dreams. Much like with my company, I didn't reach this milestone alone, so I want to extend my eternal thanks.
First, thank you so much to my husband, Mike—your encouragement and patience over the last 35 years have been such a blessing. You're the best sounding board and an endless source of big ideas. Together we are better, and I can never thank you enough.
For my sons, Jay and Zack—thank you for giving me the best job I've ever had, which is being your mother. I continually learn so much from you both and I couldn't be prouder of the men you've become.
For my parents, Ev and Judy—you made me who I am today. Your collective boundless enthusiasm, creativity, and lust for life taught me that the world was big and beautiful. The confidence you helped instill by having me forge my own path has enabled me to pursue my dreams and I'll always be grateful. How lucky I am to have you as my parents!
For Lynn Elting Siegel, my dear sister, and Joanne Elting, thank you for being there for me, and all the years of joy and happy memories. And many thanks and much love to Rob, Lucy, Molly (not the cat), and Cody Siegel, and Diana, Jack, Sharona, and Joel Kahn, and JR Tungol. For Eric and Lisa Elting, Heather and Kurt Elting‐Ballard, Peter and Wes Elting, and Richard, Mindy (RIP), Bob, Sandy, and Louise (RIP) ...
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