April 2016
Beginner to intermediate
368 pages
7h 3m
English
Overview
Today's Complete, Focused, Up-to-Date Guide to Analytics for
Ecommerce
Profit from analytics throughout the entire customer experience and lifecycle
Make the most of all the fast-changing data sources now available to you
For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source
guide to analytics for your ecommerce business. It brings together
all the knowledge and skills you need to solve your unique
problems, and transform your data into better decisions and
customer experiences.
Judah Phillips shows how to use analysis to improve ecommerce
marketing and advertising, understand customer behavior, increase
conversion rates, strengthen loyalty, optimize merchandising and
product mix, streamline transactions, optimize product mix, and
accurately attribute sales.
Drawing on extensive experience leading large-scale analytics
programs, he also offers expert guidance on building successful
analytical teams; surfacing high-value insights via dashboards and
visualization; and managing data governance, security, and
privacy.
Here are the answers you need to make the most of analytics in
ecommerce: throughout your organization, across your entire
customer lifecycle.
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